The key stats that you should be measuring and how they can be used to improve campaign results and ensure that operational use cases are performing effectively.
According to our 2025 Messaging Trends Report which analyzed B2C traffic from both global enterprise brands and small businesses, email is still one of the pillar channels used to communicate with customers and prospects.
Whether you’re a marketing professional running campaigns, or have an operational role where you need to ensure that customers receive critical updates like policy documents or legal notices, email is often the best channel to use.
Email reporting provides the insights needed to evaluate performance, optimize future sends, and ensure your messages are reaching and resonating with your audience. In this blog, we’ll explore the most important email metrics, why they matter, and how to interpret them in different contexts.